12/11/2022 0 Comments Letterpress vs emboss![]() ![]() An ideal way to show your company thinks differently. Something out of the ordinary will intrigue your customers and make them spend more time reading your message. ![]() Simply making some unique folds can add another level of interaction within your printed piece. Know ahead of time that it won’t come out pure white.ĭie cut brochure created by Wausau Paper, design by Larsen Design Scoring and folding The laser leaves a faint burn mark around the spot it cuts out so keep that in mind as you design. It is required for very small cuts or fine detail. Laser cutting uses a laser to achieve the same goal. It’s less expensive and a more common technique than laser cutting so it’s likely your printer will do it on site. Diecutting, as it’s name implies, uses a die to cut the same shape into each sheet of paper. This can be as simple as rounding the corners of your piece all the way to cutting an intricate lace pattern into a fly sheet. ![]() Diecutting and laser cuttingĬutting shapes into paper is another way to bring your brand into your collateral and make your touchpoints stand out against your competition. Great for conveying hand made and customized brand attributes. It isn’t quite as crisp as a deboss die and the paper does need to be more malleable, but it can save you money since it doesn’t require a trip to a different shop. If you use a letterpress plate without any ink on it and the paper is soft enough, you can create a look similar to a deboss. I explained this process in more detail in the article on ink alternatives. Letterpress is another way to make an impression on paper. The method used will depend on the artwork you want to emboss and how detailed it is.Įmbosses can also be used in conjunction with foil stamping to add color to the shape created with the die. There are a variety of ways to create an emboss including: single level, multi level, rounded, lines, and sculptured. You see these often on pocket folders and report covers. Embossing presses the paper up from the back and debossing presses it down from the front. These two techniques both use a die to make an impression into paper. It just might cause them to take a second look (or second feel) which will allow your brand message that much more time to sink in. Using techniques to modify the paper in your collateral pieces can make them more tactile and draw more interest from your customers. Letterpress vs emboss series#This is part three in a four-part series all about these processes and when it makes sense to splurge on them. There are many unique printing techniques available today to enhance your brand image. ![]()
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